{"id":5555,"date":"2023-11-16T13:35:36","date_gmt":"2023-11-16T11:35:36","guid":{"rendered":"https:\/\/2023.bto.travel\/speaker\/giovanna-manzi\/"},"modified":"2023-11-17T10:50:12","modified_gmt":"2023-11-17T08:50:12","slug":"giovanna-manzi","status":"publish","type":"speakers","link":"https:\/\/2023.bto.travel\/en\/speaker\/giovanna-manzi\/","title":{"rendered":"Giovanna Manzi"},"content":{"rendered":"

Laureata in Economia ha cominciato la sua carriera in ambito turistico dopo un MBA sul Franchising, e dopo un periodo negli Stati Uniti presso la catena di Fast Food Subway.<\/p>\n

Al ritorno in Italia ha ricoperto il ruolo di Marketing Manager in Best Western. Dopo 3 anni ha assunto la posizione di Responsabile Marketing per l\u2019Italia e la Svizzera per il GDS Amadeus, dove ritorna nel 2002 dopo un periodo in Travelonline, la prima agenzia viaggi on line.<\/p>\n

Nel 2004 viene nominata CEO di Best Western, dove ha guidato numerose transizioni e trasformazioni dell\u2019azienda, rafforzandone la leadership in Italia, fino al pi\u00f9 difficile compito di condurre e mantenere intatto il valore dell\u2019azienda durante il COVID.<\/p>\n

Nel 2013 ha vinto il Premio Manager dell\u2019Anno assegnato da Manageritalia, nel 2017 quello di BEST CEO dal giornale CV Magazine, e ad ottobre 2021 di Personaggio dell\u2019anno nel Turismo assegnato d TTG Italia.<\/p>\n

Ad oggi siede nei CDA di: Data Appeal, Aetherna e HNH come consigliere indipendente e si occupa di progetti per agevolare il passaggio generazionale, accelerare la transizione digitale e accrescere l’uso dei dati per l’ottimizzazione delle decisioni.<\/p>\n

E’ Visiting Professor allo IULM.<\/p>\n","protected":false},"author":4,"featured_media":5517,"template":"","class_list":["post-5555","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":{"azienda":"The Data Appeal Company","email":"giovanna.manzi@datappeal.io","ruolo":"Sr VP Board Member Travel&Hospitality Advisor","bidir_speaker_event":[5332,5469],"social_linkedin":"https:\/\/www.linkedin.com\/in\/giovanna-manzi","ordinamento":"Manzi","modalita_partecipazione":"In presenza"},"yoast_head":"\nGiovanna Manzi - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/speaker\/giovanna-manzi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giovanna Manzi - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Laureata in Economia ha cominciato la sua carriera in ambito turistico dopo un MBA sul Franchising, e dopo un periodo negli Stati Uniti presso la catena di Fast Food Subway. 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