{"id":5712,"date":"2023-11-20T13:58:44","date_gmt":"2023-11-20T11:58:44","guid":{"rendered":"https:\/\/2023.bto.travel\/programma\/the-gift-of-life\/"},"modified":"2024-07-24T15:41:13","modified_gmt":"2024-07-24T13:41:13","slug":"the-gift-of-life","status":"publish","type":"eventi","link":"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/","title":{"rendered":"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione"},"content":{"rendered":"\n<p>Protagonisti di questa tavola rotonda dal titolo \u201cThe Gift of Life \u201c, mutuato dalla nuova campagna del Ministero del turismo dell\u2019Oman, sono alcune destinazioni arabe del Medio Oriente (oltre al Sultanato dell\u2019Oman, Giordania, Dubai e Mar Rosso). L\u2019incontro \u00e8 l\u2019occasione per compiere un viaggio tra bellezza e strategie digitali, in questo straordinario territorio che dalla Mezza Luna Fertile passa per il Mar Rosso, giungendo alla Penisola Arabica. Racconteremo cosa \u00e8 cambiato nei flussi turistici durante le ultime settimane, attraverso la proiezione di dati e la presentazione di nuovi video emozionali delle destinazioni e nuovi percorsi di re-branding.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2023 | \u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5xgTORkWwsM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Protagonisti di questa tavola rotonda dal titolo \u201cThe Gift of Life \u201c, mutuato dalla nuova campagna del Ministero del turismo dell\u2019Oman, sono alcune destinazioni arabe del Medio Oriente (oltre al Sultanato dell\u2019Oman, Giordania, Dubai e Mar Rosso). L\u2019incontro \u00e8 l\u2019occasione per compiere un viaggio tra bellezza e strategie digitali, in questo straordinario territorio che dalla &hellip; <a href=\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[59],"orario":[],"tematiche":[57],"tipologie":[55],"class_list":["post-5712","eventi","type-eventi","status-publish","hentry","program_day-22-november","hall-hall-1","tematiche-destination-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2023-11-22 14:00:00","datetime_fine":"2023-11-22 14:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Protagonisti di questa tavola rotonda dal titolo \u201cThe Gift of Life \u201c, mutuato dalla nuova campagna del Ministero del turismo dell\u2019Oman, sono alcune destinazioni arabe del Medio Oriente (oltre al Sultanato dell\u2019Oman, Giordania, Dubai e Mar Rosso). L\u2019incontro \u00e8 l\u2019occasione per compiere un viaggio tra bellezza e strategie digitali, in questo straordinario territorio che dalla &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T13:41:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/\",\"url\":\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/\",\"name\":\"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione - BTO2023 | Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\/\/2023.bto.travel\/#website\"},\"datePublished\":\"2023-11-20T11:58:44+00:00\",\"dateModified\":\"2024-07-24T13:41:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2023.bto.travel\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\/\/2023.bto.travel\/programma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2023.bto.travel\/#website\",\"url\":\"https:\/\/2023.bto.travel\/\",\"name\":\"BTO2023 | Be Travel Onlife\",\"description\":\"BTO 2024: 27-28 november 2024 \u2022 Stazione Leopolda, Florence\",\"publisher\":{\"@id\":\"https:\/\/2023.bto.travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2023.bto.travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2023.bto.travel\/#organization\",\"name\":\"BTO2023 | Be Travel Onlife\",\"url\":\"https:\/\/2023.bto.travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO2023 | Be Travel Onlife\"},\"image\":{\"@id\":\"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTO.Official\/\",\"https:\/\/x.com\/BTO_travel\",\"https:\/\/www.instagram.com\/bto_betravelonlife\/\",\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\",\"https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione - BTO2023 | Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/","og_locale":"en_US","og_type":"article","og_title":"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione - BTO2023 | Be Travel Onlife","og_description":"Protagonisti di questa tavola rotonda dal titolo \u201cThe Gift of Life \u201c, mutuato dalla nuova campagna del Ministero del turismo dell\u2019Oman, sono alcune destinazioni arabe del Medio Oriente (oltre al Sultanato dell\u2019Oman, Giordania, Dubai e Mar Rosso). L\u2019incontro \u00e8 l\u2019occasione per compiere un viaggio tra bellezza e strategie digitali, in questo straordinario territorio che dalla &hellip; Continued","og_url":"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/","og_site_name":"BTO2023 | Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2024-07-24T13:41:13+00:00","twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/","url":"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/","name":"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione - BTO2023 | Be Travel Onlife","isPartOf":{"@id":"https:\/\/2023.bto.travel\/#website"},"datePublished":"2023-11-20T11:58:44+00:00","dateModified":"2024-07-24T13:41:13+00:00","breadcrumb":{"@id":"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2023.bto.travel\/en\/programma\/the-gift-of-life\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2023.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Programma","item":"https:\/\/2023.bto.travel\/programma\/"},{"@type":"ListItem","position":3,"name":"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione"}]},{"@type":"WebSite","@id":"https:\/\/2023.bto.travel\/#website","url":"https:\/\/2023.bto.travel\/","name":"BTO2023 | Be Travel Onlife","description":"BTO 2024: 27-28 november 2024 \u2022 Stazione Leopolda, Florence","publisher":{"@id":"https:\/\/2023.bto.travel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2023.bto.travel\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2023.bto.travel\/#organization","name":"BTO2023 | Be Travel Onlife","url":"https:\/\/2023.bto.travel\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/","url":"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO2023 | Be Travel Onlife"},"image":{"@id":"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":5685,"slug":"the-gift-of-life","post_title":"\u201cthe gift of Life\u201d. Viaggio in Medioriente, oltre la crisi, tra bellezza e innovazione","href":"https:\/\/2023.bto.travel\/the-gift-of-life\/"}],"_links":{"self":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/5712"}],"collection":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/types\/eventi"}],"wp:attachment":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=5712"}],"wp:term":[{"taxonomy":"program_day","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/program_day?post=5712"},{"taxonomy":"hall","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/hall?post=5712"},{"taxonomy":"orario","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/orario?post=5712"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/tematiche?post=5712"},{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/tipologie?post=5712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}