{"id":5466,"date":"2023-11-06T10:37:55","date_gmt":"2023-11-06T08:37:55","guid":{"rendered":"https:\/\/2023.bto.travel\/programma\/destinazioni-digitali\/"},"modified":"2024-07-24T15:30:55","modified_gmt":"2024-07-24T13:30:55","slug":"digital-destinations","status":"publish","type":"eventi","link":"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/","title":{"rendered":"Digital Destinations &#8211; Amidst New Itineraries and Languages"},"content":{"rendered":"\n<p>All around Florence there is a varied territory rich in inimitable places, itineraries and experiences that are told in different languages.<\/p>\n\n\n\n<p>Starting from the analysis of the web reputation of the Florence and Florentine Tourist Area and its multitude of attractors, passing through the mapping and digitalisation of itineraries and cycle routes, which Google Maps today makes accessible even to the less experienced, it is possible to experiment with new languages that cross the digital, reach differentiated targets, and then create a true empathy that the visitor needs in order to be won over and that is then returned as feedback to the destination itself, which restarts from that feedback with a renewed identity.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2023 | Destinazioni Digitali - tra nuovi itinerari e linguaggi\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9H1-GveEf4Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>All around Florence there is a varied territory rich in inimitable places, itineraries and experiences that are told in different languages. Starting from the analysis of the web reputation of the Florence and Florentine Tourist Area and its multitude of attractors, passing through the mapping and digitalisation of itineraries and cycle routes, which Google Maps &hellip; <a href=\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[59],"orario":[],"tematiche":[57],"tipologie":[55],"class_list":["post-5466","eventi","type-eventi","status-publish","hentry","program_day-22-november","hall-hall-1","tematiche-destination-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2023-11-22 15:00:00","datetime_fine":"2023-11-22 15:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Destinations - Amidst New Itineraries and Languages - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Destinations - Amidst New Itineraries and Languages - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"All around Florence there is a varied territory rich in inimitable places, itineraries and experiences that are told in different languages. Starting from the analysis of the web reputation of the Florence and Florentine Tourist Area and its multitude of attractors, passing through the mapping and digitalisation of itineraries and cycle routes, which Google Maps &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T13:30:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/\",\"url\":\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/\",\"name\":\"Digital Destinations - Amidst New Itineraries and Languages - BTO2023 | Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\/\/2023.bto.travel\/#website\"},\"datePublished\":\"2023-11-06T08:37:55+00:00\",\"dateModified\":\"2024-07-24T13:30:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2023.bto.travel\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\/\/2023.bto.travel\/programma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Destinations - Amidst New Itineraries and Languages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2023.bto.travel\/#website\",\"url\":\"https:\/\/2023.bto.travel\/\",\"name\":\"BTO2023 | Be Travel Onlife\",\"description\":\"BTO 2024: 27-28 november 2024 \u2022 Stazione Leopolda, Florence\",\"publisher\":{\"@id\":\"https:\/\/2023.bto.travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2023.bto.travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2023.bto.travel\/#organization\",\"name\":\"BTO2023 | Be Travel Onlife\",\"url\":\"https:\/\/2023.bto.travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO2023 | Be Travel Onlife\"},\"image\":{\"@id\":\"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTO.Official\/\",\"https:\/\/x.com\/BTO_travel\",\"https:\/\/www.instagram.com\/bto_betravelonlife\/\",\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\",\"https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Destinations - Amidst New Itineraries and Languages - BTO2023 | Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/","og_locale":"en_US","og_type":"article","og_title":"Digital Destinations - Amidst New Itineraries and Languages - BTO2023 | Be Travel Onlife","og_description":"All around Florence there is a varied territory rich in inimitable places, itineraries and experiences that are told in different languages. Starting from the analysis of the web reputation of the Florence and Florentine Tourist Area and its multitude of attractors, passing through the mapping and digitalisation of itineraries and cycle routes, which Google Maps &hellip; Continued","og_url":"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/","og_site_name":"BTO2023 | Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2024-07-24T13:30:55+00:00","twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/","url":"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/","name":"Digital Destinations - Amidst New Itineraries and Languages - BTO2023 | Be Travel Onlife","isPartOf":{"@id":"https:\/\/2023.bto.travel\/#website"},"datePublished":"2023-11-06T08:37:55+00:00","dateModified":"2024-07-24T13:30:55+00:00","breadcrumb":{"@id":"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2023.bto.travel\/en\/programma\/digital-destinations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2023.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Programma","item":"https:\/\/2023.bto.travel\/programma\/"},{"@type":"ListItem","position":3,"name":"Digital Destinations - Amidst New Itineraries and Languages"}]},{"@type":"WebSite","@id":"https:\/\/2023.bto.travel\/#website","url":"https:\/\/2023.bto.travel\/","name":"BTO2023 | Be Travel Onlife","description":"BTO 2024: 27-28 november 2024 \u2022 Stazione Leopolda, Florence","publisher":{"@id":"https:\/\/2023.bto.travel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2023.bto.travel\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2023.bto.travel\/#organization","name":"BTO2023 | Be Travel Onlife","url":"https:\/\/2023.bto.travel\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/","url":"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO2023 | Be Travel Onlife"},"image":{"@id":"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":4965,"slug":"destinazioni-digitali","post_title":"Destinazioni Digitali - tra nuovi itinerari e linguaggi","href":"https:\/\/2023.bto.travel\/destinazioni-digitali\/"}],"_links":{"self":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/5466"}],"collection":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/types\/eventi"}],"wp:attachment":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=5466"}],"wp:term":[{"taxonomy":"program_day","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/program_day?post=5466"},{"taxonomy":"hall","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/hall?post=5466"},{"taxonomy":"orario","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/orario?post=5466"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/tematiche?post=5466"},{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/tipologie?post=5466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}