{"id":5463,"date":"2023-11-02T16:21:12","date_gmt":"2023-11-02T14:21:12","guid":{"rendered":"https:\/\/2023.bto.travel\/programma\/mastercard-per-il-turismo-in-italia\/"},"modified":"2024-07-24T15:27:02","modified_gmt":"2024-07-24T13:27:02","slug":"mastercard-for-tourism-in-italy","status":"publish","type":"eventi","link":"https:\/\/2023.bto.travel\/en\/programma\/mastercard-for-tourism-in-italy\/","title":{"rendered":"Mastercard for Tourism in Italy: The Tools of Analysis That are Available to the Territory for Monitoring National and International Flows, the Local Economy and Events. Deep Dive into the Tuscany Region and Lucca Comics 2023"},"content":{"rendered":"\n<p>In recent years, knowledge of demand and its evolution over time has become an increasingly strategic element for territorial facilities that have to build the tourist offer for their territories of competence (data-driven).<\/p>\n\n\n\n<p>Mastercard, thanks to its widespread presence in every corner of the world and its ability to collect the experiences of all its customers, represents an ideal entity for organizations that want to quickly understand how national and international tourist flows are changing, which product categories they are interested in, and if there are events that significantly boost the local economy.<\/p>\n\n\n\n<p>During this speech, Mastercard will talk about the strategy it is carrying out in Italy to support tourism and commerce, and the tools it has made available to make the analysis usable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2023 | Mastercard per il turismo in Italia: Analisi e monitoraggio dei flussi turistici...\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z72HfGwqglY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, knowledge of demand and its evolution over time has become an increasingly strategic element for territorial facilities that have to build the tourist offer for their territories of competence (data-driven). Mastercard, thanks to its widespread presence in every corner of the world and its ability to collect the experiences of all its &hellip; <a href=\"https:\/\/2023.bto.travel\/en\/programma\/mastercard-for-tourism-in-italy\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[59],"orario":[],"tematiche":[54],"tipologie":[68],"class_list":["post-5463","eventi","type-eventi","status-publish","hentry","program_day-22-november","hall-hall-1","tematiche-digital-strategy-innovation-en","tipologie-product-presentation-en"],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2023-11-22 17:00:00","datetime_fine":"2023-11-22 17:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastercard for Tourism in Italy: The Tools of Analysis That are Available to the Territory for Monitoring National and International Flows, the Local Economy and Events. Deep Dive into the Tuscany Region and Lucca Comics 2023 - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/programma\/mastercard-for-tourism-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard for Tourism in Italy: The Tools of Analysis That are Available to the Territory for Monitoring National and International Flows, the Local Economy and Events. Deep Dive into the Tuscany Region and Lucca Comics 2023 - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"In recent years, knowledge of demand and its evolution over time has become an increasingly strategic element for territorial facilities that have to build the tourist offer for their territories of competence (data-driven). Mastercard, thanks to its widespread presence in every corner of the world and its ability to collect the experiences of all its &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2023.bto.travel\/en\/programma\/mastercard-for-tourism-in-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T13:27:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/mastercard-for-tourism-in-italy\/\",\"url\":\"https:\/\/2023.bto.travel\/en\/programma\/mastercard-for-tourism-in-italy\/\",\"name\":\"Mastercard for Tourism in Italy: The Tools of Analysis That are Available to the Territory for Monitoring National and International Flows, the Local Economy and Events. 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