{"id":5459,"date":"2023-10-31T10:38:39","date_gmt":"2023-10-31T08:38:39","guid":{"rendered":"https:\/\/2023.bto.travel\/programma\/decentralizzare-il-travel\/"},"modified":"2024-07-24T15:22:47","modified_gmt":"2024-07-24T13:22:47","slug":"decentralizzare-il-travel","status":"publish","type":"eventi","link":"https:\/\/2023.bto.travel\/en\/programma\/decentralizzare-il-travel\/","title":{"rendered":"Decentralizing Travel: AI, Web3 and Bookings in the Tourism Sector"},"content":{"rendered":"\n<p>We&#8217;ll be talking about how hotels are improving their profits by adopting De-Fi payment solutions, how decentralized marketplaces work, and the tokenization of rooms and travel experiences. An examination will be made of how blockchain offers opportunities for brand control and resolution of issues related to rate parity and leakage. Furthermore, we will explore how tokenized reviews and proof-of-stay on the blockchain can fundamentally solve the problem of non-genuine reviews online. The future of loyalty programs, the rise of decentralized social media and tokenized influencers will also be analyzed. Finally, an introduction to Web3 Marketing and the future prospects of the sector will be provided.<\/p>\n\n\n\n<p>We will also explore the evolution of the adoption of AI technologies and see an example of a project that aims at improving the personalization of user experience in bookings in the tourism sector.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2023 | Decentralizzare il Travel: AI, Web3 e le prenotazioni nel settore turistico\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XapSSJV4e_M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ll be talking about how hotels are improving their profits by adopting De-Fi payment solutions, how decentralized marketplaces work, and the tokenization of rooms and travel experiences. An examination will be made of how blockchain offers opportunities for brand control and resolution of issues related to rate parity and leakage. Furthermore, we will explore how &hellip; <a href=\"https:\/\/2023.bto.travel\/en\/programma\/decentralizzare-il-travel\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[74],"hall":[63],"orario":[],"tematiche":[62],"tipologie":[55],"class_list":["post-5459","eventi","type-eventi","status-publish","hentry","program_day-23-november","hall-hall-4","tematiche-hospitality-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"en","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2023-11-23 12:00:00","datetime_fine":"2023-11-23 12:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decentralizing Travel: AI, Web3 and Bookings in the Tourism Sector - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/programma\/decentralizzare-il-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decentralizing Travel: AI, Web3 and Bookings in the Tourism Sector - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"We&#8217;ll be talking about how hotels are improving their profits by adopting De-Fi payment solutions, how decentralized marketplaces work, and the tokenization of rooms and travel experiences. 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