{"id":5421,"date":"2023-10-19T10:35:51","date_gmt":"2023-10-19T08:35:51","guid":{"rendered":"https:\/\/2023.bto.travel\/programma\/il-marketing-con-booking-com\/"},"modified":"2024-07-24T14:24:59","modified_gmt":"2024-07-24T12:24:59","slug":"marketing-with-booking-com","status":"publish","type":"eventi","link":"https:\/\/2023.bto.travel\/en\/programma\/marketing-with-booking-com\/","title":{"rendered":"Marketing with Booking.com"},"content":{"rendered":"\n<p>It seems like a contradiction, but many hotels use various &#8220;opportunities&#8221; offered by Booking.com to carry out marketing: favorite programs, Genius, mobile rates up to real ADV activities within the platform. Let&#8217;s try to understand whether they are real marketing opportunities or probable losses in profit margins.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2023 | Il marketing con Booking.com\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3_0lQCxHdzY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It seems like a contradiction, but many hotels use various &#8220;opportunities&#8221; offered by Booking.com to carry out marketing: favorite programs, Genius, mobile rates up to real ADV activities within the platform. Let&#8217;s try to understand whether they are real marketing opportunities or probable losses in profit margins.<\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[73],"hall":[56],"orario":[],"tematiche":[62],"tipologie":[55],"class_list":["post-5421","eventi","type-eventi","status-publish","hentry","program_day-22-november","hall-hall-2","tematiche-hospitality-en","tipologie-panel-en"],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2023-11-22 10:00:00","datetime_fine":"2023-11-22 10:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing with Booking.com - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/programma\/marketing-with-booking-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing with Booking.com - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"It seems like a contradiction, but many hotels use various &#8220;opportunities&#8221; offered by Booking.com to carry out marketing: favorite programs, Genius, mobile rates up to real ADV activities within the platform. 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