{"id":5420,"date":"2023-10-19T10:25:28","date_gmt":"2023-10-19T08:25:28","guid":{"rendered":"https:\/\/2023.bto.travel\/programma\/smart-bidding-increase-net-revenue\/"},"modified":"2024-07-24T14:30:43","modified_gmt":"2024-07-24T12:30:43","slug":"smart-bidding-increase-net-revenue","status":"publish","type":"eventi","link":"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/","title":{"rendered":"Smart Bidding Increases Net Revenue &#8211; Google Performance Max for Travel"},"content":{"rendered":"\n<p>The methods of using GPM for travel will be illustrated and there will be 2 comparison benchmarks: facilities that did NOT use GPM last year and this year, instead, have used it (in November we will see what results it brought) while the other benchmark will be carried out on facilities that did NOT use it last year and NOR have they used it this year.<\/p>\n\n\n\n<p>We will take into consideration 2 KPIs: CPA (Cost per Action) and ROAS (return on investment) and we will evaluate whether AI and automated campaigns have actually optimized these values<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2023 | Smart Bidding increase Net Revenue - Google Performance Max per il travel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EfsFxdkICcQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The methods of using GPM for travel will be illustrated and there will be 2 comparison benchmarks: facilities that did NOT use GPM last year and this year, instead, have used it (in November we will see what results it brought) while the other benchmark will be carried out on facilities that did NOT use &hellip; <a href=\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[74],"hall":[67],"orario":[],"tematiche":[62],"tipologie":[64],"class_list":["post-5420","eventi","type-eventi","status-publish","hentry","program_day-23-november","hall-hall-3","tematiche-hospitality-en","tipologie-cassetta-degli-attrezzi-en"],"acf":{"featured_event":false,"lingua_evento":"it","bidir_speaker_event":"","sottotitolo_evento":"","datetime_inizio":"2023-11-23 09:00:00","datetime_fine":"2023-11-23 09:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Bidding Increases Net Revenue - Google Performance Max for Travel - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Bidding Increases Net Revenue - Google Performance Max for Travel - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"The methods of using GPM for travel will be illustrated and there will be 2 comparison benchmarks: facilities that did NOT use GPM last year and this year, instead, have used it (in November we will see what results it brought) while the other benchmark will be carried out on facilities that did NOT use &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BTO.Official\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-24T12:30:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BTO_travel\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/\",\"url\":\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/\",\"name\":\"Smart Bidding Increases Net Revenue - Google Performance Max for Travel - BTO2023 | Be Travel Onlife\",\"isPartOf\":{\"@id\":\"https:\/\/2023.bto.travel\/#website\"},\"datePublished\":\"2023-10-19T08:25:28+00:00\",\"dateModified\":\"2024-07-24T12:30:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/2023.bto.travel\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programma\",\"item\":\"https:\/\/2023.bto.travel\/programma\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Smart Bidding Increases Net Revenue - Google Performance Max for Travel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/2023.bto.travel\/#website\",\"url\":\"https:\/\/2023.bto.travel\/\",\"name\":\"BTO2023 | Be Travel Onlife\",\"description\":\"BTO 2024: 27-28 november 2024 \u2022 Stazione Leopolda, Florence\",\"publisher\":{\"@id\":\"https:\/\/2023.bto.travel\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/2023.bto.travel\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/2023.bto.travel\/#organization\",\"name\":\"BTO2023 | Be Travel Onlife\",\"url\":\"https:\/\/2023.bto.travel\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"contentUrl\":\"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png\",\"width\":109,\"height\":41,\"caption\":\"BTO2023 | Be Travel Onlife\"},\"image\":{\"@id\":\"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BTO.Official\/\",\"https:\/\/x.com\/BTO_travel\",\"https:\/\/www.instagram.com\/bto_betravelonlife\/\",\"https:\/\/www.youtube.com\/c\/BTOOfficialVideo\",\"https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Smart Bidding Increases Net Revenue - Google Performance Max for Travel - BTO2023 | Be Travel Onlife","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/","og_locale":"en_US","og_type":"article","og_title":"Smart Bidding Increases Net Revenue - Google Performance Max for Travel - BTO2023 | Be Travel Onlife","og_description":"The methods of using GPM for travel will be illustrated and there will be 2 comparison benchmarks: facilities that did NOT use GPM last year and this year, instead, have used it (in November we will see what results it brought) while the other benchmark will be carried out on facilities that did NOT use &hellip; Continued","og_url":"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/","og_site_name":"BTO2023 | Be Travel Onlife","article_publisher":"https:\/\/www.facebook.com\/BTO.Official\/","article_modified_time":"2024-07-24T12:30:43+00:00","twitter_card":"summary_large_image","twitter_site":"@BTO_travel","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/","url":"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/","name":"Smart Bidding Increases Net Revenue - Google Performance Max for Travel - BTO2023 | Be Travel Onlife","isPartOf":{"@id":"https:\/\/2023.bto.travel\/#website"},"datePublished":"2023-10-19T08:25:28+00:00","dateModified":"2024-07-24T12:30:43+00:00","breadcrumb":{"@id":"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/2023.bto.travel\/en\/programma\/smart-bidding-increase-net-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/2023.bto.travel\/en\/"},{"@type":"ListItem","position":2,"name":"Programma","item":"https:\/\/2023.bto.travel\/programma\/"},{"@type":"ListItem","position":3,"name":"Smart Bidding Increases Net Revenue - Google Performance Max for Travel"}]},{"@type":"WebSite","@id":"https:\/\/2023.bto.travel\/#website","url":"https:\/\/2023.bto.travel\/","name":"BTO2023 | Be Travel Onlife","description":"BTO 2024: 27-28 november 2024 \u2022 Stazione Leopolda, Florence","publisher":{"@id":"https:\/\/2023.bto.travel\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2023.bto.travel\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2023.bto.travel\/#organization","name":"BTO2023 | Be Travel Onlife","url":"https:\/\/2023.bto.travel\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/","url":"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","contentUrl":"https:\/\/2023.bto.travel\/wp-content\/uploads\/2022\/09\/Logo-Bto-2022.png","width":109,"height":41,"caption":"BTO2023 | Be Travel Onlife"},"image":{"@id":"https:\/\/2023.bto.travel\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BTO.Official\/","https:\/\/x.com\/BTO_travel","https:\/\/www.instagram.com\/bto_betravelonlife\/","https:\/\/www.youtube.com\/c\/BTOOfficialVideo","https:\/\/www.linkedin.com\/company\/bto-be-travel-onlife\/mycompany\/"]}]}},"wpml_current_locale":"en_US","wpml_translations":[{"locale":"it_IT","id":4201,"slug":"smart-bidding-increase-net-revenue","post_title":"Smart Bidding increase Net Revenue - Google Performance Max per il travel","href":"https:\/\/2023.bto.travel\/smart-bidding-increase-net-revenue\/"}],"_links":{"self":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/eventi\/5420"}],"collection":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/eventi"}],"about":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/types\/eventi"}],"wp:attachment":[{"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/media?parent=5420"}],"wp:term":[{"taxonomy":"program_day","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/program_day?post=5420"},{"taxonomy":"hall","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/hall?post=5420"},{"taxonomy":"orario","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/orario?post=5420"},{"taxonomy":"tematiche","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/tematiche?post=5420"},{"taxonomy":"tipologie","embeddable":true,"href":"https:\/\/2023.bto.travel\/en\/wp-json\/wp\/v2\/tipologie?post=5420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}