{"id":5347,"date":"2023-10-20T19:04:52","date_gmt":"2023-10-20T17:04:52","guid":{"rendered":"https:\/\/2023.bto.travel\/programma\/verso-la-quarta-generazione-ai-nel-turismo-e-ospitalita\/"},"modified":"2024-07-24T14:55:59","modified_gmt":"2024-07-24T12:55:59","slug":"towards-the-fourth-generation-of-ai","status":"publish","type":"eventi","link":"https:\/\/2023.bto.travel\/en\/programma\/towards-the-fourth-generation-of-ai\/","title":{"rendered":"Towards the Fourth Generation of AI in Tourism and Hospitality, Between CRM and AI-based ChatBots"},"content":{"rendered":"\n<p>Discover how Artificial Intelligence (AI) can transform Customer Relationship Management (CRM) in the tourism industry, creating unique and lasting experiences for guests. Antonio Maresca will take us on a journey through CRM tools of the past, present and future, highlighting how AI can anticipate guests&#8217; needs and offer a personalised service.<\/p>\n\n\n\n<p>Daniel Doppler, CEO of Quicktext, a company providing artificial intelligence and big data solutions to the hospitality industry in over 1600 hotels in 76 countries, will show us how the fourth generation of AI-powered chatbots, web content generation, retargeting tools, customer service solutions and business intelligence are revolutionising the industry. Don&#8217;t miss this opportunity to discover how AI is redefining the future of CRM with practical examples.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BTO2023 | Verso la quarta generazione dell&#039;AI nel Turismo e Ospitalit\u00e0, tra CRM e ChatBots AI-based\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2hKhY4HlKJs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Artificial Intelligence (AI) can transform Customer Relationship Management (CRM) in the tourism industry, creating unique and lasting experiences for guests. Antonio Maresca will take us on a journey through CRM tools of the past, present and future, highlighting how AI can anticipate guests&#8217; needs and offer a personalised service. Daniel Doppler, CEO of &hellip; <a href=\"https:\/\/2023.bto.travel\/en\/programma\/towards-the-fourth-generation-of-ai\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","program_day":[74],"hall":[63],"orario":[],"tematiche":[54],"tipologie":[64],"class_list":["post-5347","eventi","type-eventi","status-publish","hentry","program_day-23-november","hall-hall-4","tematiche-digital-strategy-innovation-en","tipologie-cassetta-degli-attrezzi-en"],"acf":{"featured_event":false,"lingua_evento":"en","bidir_speaker_event":[4571,5394,4586],"sottotitolo_evento":"","datetime_inizio":"2023-11-23 15:00:00","datetime_fine":"2023-11-23 15:50:00"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Towards the Fourth Generation of AI in Tourism and Hospitality, Between CRM and AI-based ChatBots - BTO2023 | Be Travel Onlife<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2023.bto.travel\/en\/programma\/towards-the-fourth-generation-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Towards the Fourth Generation of AI in Tourism and Hospitality, Between CRM and AI-based ChatBots - BTO2023 | Be Travel Onlife\" \/>\n<meta property=\"og:description\" content=\"Discover how Artificial Intelligence (AI) can transform Customer Relationship Management (CRM) in the tourism industry, creating unique and lasting experiences for guests. 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