1.0BTO2023 | Be Travel Onlifehttps://2023.bto.travel/en/buytourismonlinehttps://2023.bto.travel/en/author/buytourismonline/rich600338<blockquote class="wp-embedded-content" data-secret="zE217Hxu50"><a href="https://2023.bto.travel/en/programma/smart-bidding-increase-net-revenue/">Smart Bidding Increases Net Revenue – Google Performance Max for Travel</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://2023.bto.travel/en/programma/smart-bidding-increase-net-revenue/embed/#?secret=zE217Hxu50" width="600" height="338" title="“Smart Bidding Increases Net Revenue – Google Performance Max for Travel” — BTO2023 | Be Travel Onlife" data-secret="zE217Hxu50" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> The methods of using GPM for travel will be illustrated and there will be 2 comparison benchmarks: facilities that did NOT use GPM last year and this year, instead, have used it (in November we will see what results it brought) while the other benchmark will be carried out on facilities that did NOT use … Continued