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BTO 2024: 27-28 november 2024 • Stazione Leopolda, Florence

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BTO2023

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nest_clock_farsight_analog02:00pm • 22 November

event22 November • 02:00pm-02:50pmnest_clock_farsight_analog02:00pm-02:50pmpin_drop Hall #2language Italian

How to Make Your Website Content Management Dynamic to Make People, Google and AI Happy Digital Strategy & Innovation

Product presentation • Digital Strategy & Innovation

Paolo Vannini

Paolo Vannini

All You Srl Founder

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nest_clock_farsight_analog04:00pm • 22 November

event22 November • 04:00pm-04:50pmnest_clock_farsight_analog04:00pm-04:50pmpin_drop Hall #1language Italian

AI and Disintermediation: The New Scenario of Digital Marketing for Direct Sales Hospitality

Product presentation • Hospitality

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nest_clock_farsight_analog05:00pm • 22 November

event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #5language Italian

Strategies and Management Control for the Winning Business in the Hospitality of the Future Hospitality

Product presentation • Hospitality

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event22 November • 05:00pm-05:50pmnest_clock_farsight_analog05:00pm-05:50pmpin_drop Hall #1language Italian

Mastercard for Tourism in Italy: The Tools of Analysis That are Available to the Territory for Monitoring National and International Flows, the Local Economy and Events. Deep Dive into the Tuscany Region and Lucca Comics 2023 Digital Strategy & Innovation

Product presentation • Digital Strategy & Innovation

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nest_clock_farsight_analog09:00am • 23 November

event23 November • 09:00am-09:50amnest_clock_farsight_analog09:00am-09:50ampin_drop Hall #6language Italian

TikTok Travel, Strategie Creative di Video Reel per Destinazioni di Successo Destination

Product presentation • Destination

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nest_clock_farsight_analog12:00pm • 23 November

event23 November • 12:00pm-12:50pmnest_clock_farsight_analog12:00pm-12:50pmpin_drop Hall #5language Italian

Why (and How) to Digitalize the Booking Experience for Your Customers Food & Wine Tourism

Product presentation • Food & Wine Tourism

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22 NOVEMBRE

14:00 16:00 17:00

23 NOVEMBRE

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BTO – Be Travel Onlife is a trademark owned by Regione Toscana and Camera di Commercio di Firenze

The programme was organised by the BTO2023 Scientific Committee.

Toscana Promozione Turistica, PromoFirenze – Azienda Speciale della Camera di Commercio di Firenze and Fondazione Sistema Toscana are the organisers and promoters of BTO2023.

PromoFirenze – Azienda Speciale della Camera di Commercio di Firenze, registered office in Florence in via Castello d’Altrafonte n°11. VAT and Tax Code 06178350481

Fondazione Sistema Toscana – participatory non-profit foundation, head office in Florence in Via Duca d’Aosta n°9. VAT and Tax Code 05468660484

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