In the world of hospitality, the human factor has always had a primary and fundamental role.
Every decision, every action, used to be the result of the experience, the work and the love of those who had their occupation in Hospitality and created their profession.
With the advent of artificial intelligence, many activities that once saw humans as the only possible performer could now have a new connotation.
Are values such as a smile, empathy and human warmth at risk of being outdated, or do they have even more importance today and perhaps even more advantages thanks to technology that is constantly progressing?
In the context of video games and e-Sports, we explore the delicate balance between new technologies and humanity in the field of hospitality and territorial marketing. Welcome to a conversation between experts in the world of e-Sports, gaming tourism and artificial intelligence. From adventure games to global phenomena, this panel offers important insights into how to customize your facilities and destinations to accommodate 3 billion players, combining technology and humanity. Successful case histories will offer inspiration on how to integrate technological innovation to support human warmth in your facilities and destinations, opening up new perspectives in the world of gaming tourism.
