Join us for an information-packed panel with two digital marketing industry experts, Mariachiara Marsella and Martino Mosna.
Mariachiara Marsella, one of the best SEO experts in Italy, will guide us through the importance of search marketing for tourism, exploring how to optimize online visibility before, during and after the tourist experience.
Martino Mosna will talk about the “Onion Strategy” for Google Ads, a careful approach to managing the advertising budget and maximizing the effectiveness of campaigns. We will be discussing brand protection campaigns, Hotel Ads, classic Search campaigns, Display and Discovery, and Performance Max, analyzing useful scenarios, opportunities and risk factors.
