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event22 November nest_clock_farsight_analog10:00am-10:50am pin_drop Hall #2 language Italian

Marketing with Booking.com

It seems like a contradiction, but many hotels use various “opportunities” offered by Booking.com to carry out marketing: favorite programs, Genius, mobile rates up to real ADV activities within the platform. Let’s try to understand whether they are real marketing opportunities or probable losses in profit margins.

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