Artificial intelligence (AI) is revolutionizing the way we search for and find information online. Google, a pioneer in this field, is constantly testing and integrating AI technologies to improve its search results. To do this, it continually assesses whether the content of a site is useful or not.
On the other hand, the majority of tourism sites is based on management software with which they do not integrate perfectly, pre-packaged management software which cannot be customized, and which therefore does not really respond to dynamic marketing needs.
Is there a way to keep up with the times without distorting traditional software management?
How to avoid losses in turnover due to a change in software management that is difficult for the operational team to assimilate?
How to avoid poor positioning and limited organic traffic due to the presence of “non-useful” content, with a consequent increase in advertising investments?
How to update site content from an SEO perspective without upsetting an entire ecosystem?
How to correctly manage images, even of a multilingual site, from an SEO perspective?
In this speech we will answer these and other questions and problems that the owners of Tour Operators or large facilities have to deal with every day. We will come to know how website and management software can finally communicate perfectly to make the entire digital marketing machine work, from SEO to advertising. We will see what the main problems are, how AI is actually changing digital marketing and how this challenge can be faced without upsetting daily operations.
SPEAKERS
Paolo Vannini
All You Srl Founder
