A journey with two voices into the labyrinth of data and forecasts in tourism, a valid toolbox for anyone working in the travel sector: how to orient yourself? What is essential to know? How far can we go in “making the data speak”?
Federico Geremei, travel writer and tourism data analyst, will guide us through a series of wrong predictions, illusory trends and erroneous prophecies, offering us a precious “toolbox” to prevent future hallucinations between basic principles of statistical literacy and guidelines. Donata Columbro – “data humanizer”, speaker and teacher of data visualization – will share some visual storytelling practices through the design and use of a careful selection of the most suitable data and advanced infographics capable of enhancing their potential.
