All around Florence there is a varied territory rich in inimitable places, itineraries and experiences that are told in different languages.
Starting from the analysis of the web reputation of the Florence and Florentine Tourist Area and its multitude of attractors, passing through the mapping and digitalisation of itineraries and cycle routes, which Google Maps today makes accessible even to the less experienced, it is possible to experiment with new languages that cross the digital, reach differentiated targets, and then create a true empathy that the visitor needs in order to be won over and that is then returned as feedback to the destination itself, which restarts from that feedback with a renewed identity.
