We’ll be talking about how hotels are improving their profits by adopting De-Fi payment solutions, how decentralized marketplaces work, and the tokenization of rooms and travel experiences. An examination will be made of how blockchain offers opportunities for brand control and resolution of issues related to rate parity and leakage. Furthermore, we will explore how tokenized reviews and proof-of-stay on the blockchain can fundamentally solve the problem of non-genuine reviews online. The future of loyalty programs, the rise of decentralized social media and tokenized influencers will also be analyzed. Finally, an introduction to Web3 Marketing and the future prospects of the sector will be provided.
We will also explore the evolution of the adoption of AI technologies and see an example of a project that aims at improving the personalization of user experience in bookings in the tourism sector.
