AI, just like beauty, is in the eye of the beholder, even better if this is a tourist. The transition from a service economy to an experience economy has reversed the direction of business action: it is no longer a question of offering services starting from one’s own organizational capabilities, but of adapting the latter to the experiential needs of the customer.
The development of LLM platforms, such as Digital Twins, represents a first
step towards this new way of understanding hospitality because, for the first time, software protocols are not developed with the aim of organizing and controlling, but rather with the aim of integrating into the customer’s casual experiential path.
Being able to count on a digital expert who is always available, in constant dialogue with the company facility and with the guest, in addition to streamlining internal processes, makes it possible for you to always be present without becoming annoying, maintaining the relationship with the customer even after the realization of the experience. Digital Twins are part of this path and represent a successful example of a new way of realizing and understanding Tourism even in Food and Wine.
Just as an example, it is possible to imagine a DT expert in wines and territories and, therefore, able to advise restaurant customers on the best pairings among food and wine, or beer, even in the hypothesis of many-to-one, as usually happens, always available for skills development as well. A sort of sommelier-gourmand at your fingertips.
