BTO 2023: Summary of the “Destination” Program
The use of Artificial Intelligence (AI) in the tourism sector is redefining the travel experience for tourists and destinations.
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Nutritionist Giorgio Calabrese at BTO 2023
That guest is the nutritionist Giorgio Calabrese, one of the world’s leading experts on nutrition. This is also his first time at BTO.
Federico Faggin for the First Time at BTO!
Federico Faggin is perhaps not a name known to all tourism operators but, as always, we at BTO like to propose contaminations of knowledge and excellence.
Advertising in Hospitality: What Changes Will Artificial Intelligence Tools Bring Forth?
In an interview with Armando Travaglini, consultant and trainer of digital tourism marketing, we anticipate one of the topics that will be covered at BTO 2023: How the world of advertising for hospitality facilities is changing thanks to the new tools of AI.
BTO 2023: Increasingly Younger, More Social and “Smarter”
The long-awaited Florentine meeting with digital innovation in tourism is approaching and we are starting to reveal the first pieces of news.
