If you haven’t already, buy your ticket online to review all the events of BTO 2023: this latest edition took place on 22 and 23 November at the Stazione Leopolda in Florence.

For you, 100 events from the Scientific Program: keynotes, panel discussions, “Cassette degli Attrezzi” and product presentations of the Companies from the Exhibitors’ Club.

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Again this year many BTO panels will feature foreign speakers and will therefore held in foreign languages. New remote communication technologies have enabled us to optimise the interpretation system of our panels.

As of this year, participants will be able to benefit from the real-time translation of the foreign speaker using their smartphone/tablet and earphones.

Each room will have a QR code, which will allow to access a webapp that will enable you to choose the language and listen to the real-time translation of the speech in English.

So, if you need translation….don’t forget your earphones!

Who it is addressed to

BTO is a “conference-event” that is difficult to define. It is also expo, seminar, debate, entertainment and much more, with a full schedule of events devoted to digital innovation in tourism.

Two days devoted to:

• the operators of the long hospitality chain;
• operators in the catering and agri-food sector;
• those who are responsible for the governance of tourism in the territories;
• collective stakeholders;
• those engaged in marketing, promotion and distribution of the tourism product;
• digital and technological suppliers of tourism and catering operators;
• those who study, teach, do research.

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