In recent years, knowledge of demand and its evolution over time has become an increasingly strategic element for territorial facilities that have to build the tourist offer for their territories of competence (data-driven).
Mastercard, thanks to its widespread presence in every corner of the world and its ability to collect the experiences of all its customers, represents an ideal entity for organizations that want to quickly understand how national and international tourist flows are changing, which product categories they are interested in, and if there are events that significantly boost the local economy.
During this speech, Mastercard will talk about the strategy it is carrying out in Italy to support tourism and commerce, and the tools it has made available to make the analysis usable.
