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BTO 2024: 27-28 november 2024 • Stazione Leopolda, Florence

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event22 November nest_clock_farsight_analog04:00pm-04:50pm pin_drop Hall #1 language Italian

AI and Disintermediation: The New Scenario of Digital Marketing for Direct Sales

Product presentation

Digital tools and solutions to conquer the 4.0 Traveler in the era of artificial intelligence.

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BTO – Be Travel Onlife is a trademark owned by Regione Toscana and Camera di Commercio di Firenze

The programme was organised by the BTO2023 Scientific Committee.

Toscana Promozione Turistica, PromoFirenze – Azienda Speciale della Camera di Commercio di Firenze and Fondazione Sistema Toscana are the organisers and promoters of BTO2023.

PromoFirenze – Azienda Speciale della Camera di Commercio di Firenze, registered office in Florence in via Castello d’Altrafonte n°11. VAT and Tax Code 06178350481

Fondazione Sistema Toscana – participatory non-profit foundation, head office in Florence in Via Duca d’Aosta n°9. VAT and Tax Code 05468660484

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