According to UNESCO, when there is “the combined work of nature, man and innovation”, the Landscape is transformed and becomes Cultural Heritage.
Companies are, with their choices, the active subjects of change in a territory, the true cultural and economic engine of innovation, even before and regardless of the UNESCO stamp of approval.
A vineyard, a lavender meadow or any production can modify even small territories and shape the surrounding landscape. This change implies the assumption of a “meaning”, a “value” and a new story to tell; the landscape itself becomes an “attraction” and stands out from the context.
All guided by man, by choices of ancient innovations (in 1730 the conversion into vineyards of Lanzarote), or by recent innovation choices that enhance a now extinct past (the case of Venissa, an ambitious and complex project that brought back to life the winemaking tradition of the islands of Venice and an indigenous vine) or by courageous investment choices in the South among color, sustainability and digital (Bloom, lavender fields, recently awarded the “Oscar green of Basilicata” – Coldiretti).
A journey into the landscape linked to Food and Wine where technology is there but cannot be seen and where humans are there and can be seen.
