The methods of using GPM for travel will be illustrated and there will be 2 comparison benchmarks: facilities that did NOT use GPM last year and this year, instead, have used it (in November we will see what results it brought) while the other benchmark will be carried out on facilities that did NOT use it last year and NOR have they used it this year.
We will take into consideration 2 KPIs: CPA (Cost per Action) and ROAS (return on investment) and we will evaluate whether AI and automated campaigns have actually optimized these values
