BTO 2023
22-23 November 2023
Stazione Leopolda, Florence

The use of Artificial Intelligence (AI) in the tourism sector is redefining the travel experience for tourists and destinations.

That guest is the nutritionist Giorgio Calabrese, one of the world’s leading experts on nutrition. This is also his first time at BTO.

Federico Faggin is perhaps not a name known to all tourism operators but, as always, we at BTO like to propose contaminations of knowledge and excellence.

In an interview with Armando Travaglini, consultant and trainer of digital tourism marketing, we anticipate one of the topics that will be covered at BTO 2023: How the world of advertising for hospitality facilities is changing thanks to the new tools of AI.